History

Our first impression that we can come to mind when we talk about the City of Tequila in the state of Jalisco, is that it is a paradise where the barrels of tequila abound. But not to start the word “Tequila” comes from the Nahuatl that means place of tributes and indeed there is produced the most significant drink and representative of the Mexican essence: the tequila.

The climatic and geographical condition of the city is what allows the “agave” that is the plant that is processed to obtain such a popular drink.

The ancestors that populated this place were originally Chichimecas and Otomis. This town was formally founded by Franciscan friars in 1530, its full name was “Santiago de Tequila”.

Since 2006, Tequila was named by UNESCO Cultural Heritage of Humanity, under the denomination: Landscape agavero and old industrial facilities of Tequila.

What to see in Tequila Pueblo Mágico
Currently the leading companies in the production of Tequila, offer tours where you can observe the entire process that leads to get such a precious drink; There are different names and ways of doing this tour, some are made by train or special vehicles, you can taste some tequila and observe the fields of agave and the cellars where the barrels are, as well as obtain historical data.

Tequila has beautiful landscapes either covered with agave, some are at the foot of the Tequila Volcano or near the Rio Grande Canyon.

As it has also received the name of Pueblo Magico, walking through the town of Tequila is incredible, its main square with the colorful kiosk, the Temple of the Purísima or the Parish Temple.

La Quinta Sauza, the factory of Perseverance, monuments to national and local heroes such as: Los Heroes de Tequila, Juárez, Hidalgo, Francisco Javier Sauza Mora and Arturo Xavier.

They also have paintings in the factory of La Perseverancia, an image of Our Lady of the Conception that is in the Parochial Temple.

How to get to Tequila Pueblo Mágico
Because it is a destination well visited and well-known, the ideal starting point is to get to Guadalajara, there you have the options of going by car or public transport, it is less than an hour from this city.

If you go by car, the free road is a good option, you take the road 15 and passing the village of Amatitlán you reach Tequila.

There are also buses and taxis with frequent departures that take you directly to the village.

Now that if you prefer to go on tour, you can look for the options offered by tequila houses with different packages. A very famous tour from Guadalajara is aboard the train called Tequila Express, in which you can eat and taste tequilas during the journey.

Relevant information about Tequila Pueblo Magico
In 1600 the first agave distillery was created, by Don Pedro Sánchez de Tagle, this one was consumed from before but without any process of distillation. Thus, the first Tequila factory emerges.

On June 24 and 29 of each year there is a tradition called “the songs” where people go out to play, with small clay pots with stones inside. This tradition can be seen in La Loma de la Virgen, La Loma de la Santa Cruz de la Villa, the Jarritos stream and the Tequila hill.

The National Tequila Fair is held from November 29 to December 13 of each year, you can not miss it, planning the reservations well and your tour, as there are many visitors. There you will find charrería, cockfights, floats, livestock exhibitions, mariachis, games, food, shows and tastings of Tequila of various types.

Another celebration that calls attention and that develops since the nineties, is the celebration of the Triduum to Santo Toribio Romo, patron of immigrants, is held from February 23 to 25 in a temple that they have dedicated to him called the Sanctuary.

You can not fail to enjoy a rich birria or pozole accompanied by Tequila and see the crafts made of agave or wood simulating the original barrels where the tequila is stored.

If you want to stay in the village there are several accommodation options for all tastes and pockets.

Main activities in Tequila Pueblo Magico
Trekking through the village, tour in the tequila express train, tequila tasting, Guided tours by José Cuervo’s La Rojeña.